More specifically, we had some goals in mind, although not explicitly stated at the time:

• Fun: It's thrilling to invent your own game components and see how they work.
• Secrecy: I wanted to design cards so when players drafted them they'd be surprised.
• Mechanics: I wanted to try my hand at inventing new mechanics.
• Balance: It's hard to balance cards so they're just right, but doing so is all the more pleasurable because of the design discipline required.
• Art: Sometimes there is just a joy to behold new artwork, or share art you love with your friends.
• Humour: Some of the cards were just downright funny, and really added to the experience.
• Depth: Designing a complete set myself was a huge challenge, but had great depth.